SAPIENTIA ASIN Ads Diagnostic

B0XXXXXX01 · Amazon.com (US) Client brand Jun 6 – Jul 5, 2026 ↑ Top

Prepared forClient brand · seller entity redacted

Prepared bySapientia · Amazon Advertising Co-pilot

Report dateJuly 6, 2026

Period coveredJun 6 – Jul 5, 2026 (30 days) · Amazon.com (US)

Data as ofJul 5, 2026, 11:59 PM PT

Unit of analysisParent ASIN B0XXXXXX01 · 5 variations · Ultrasonic pest repellers · Mature / Boutique

1 Conclusions & Actions A 60-second read — every conclusion links to its evidence below

READ ME · 60 SEC

Bottom Line Up Front

Your ACOS is at benchmark, but profitability is bleeding from the inside.

Your ACOS of 32% is spot-on the category average of 32.13%. The real problem is a CPA of $14.55 against a median AOV of ~$44 and two variants already out of stock — you're paying a premium for orders you can't fully capitalize on. Cash-cow campaigns are being starved while high-risk, low-efficiency ad types and placements drain the budget. If you don't rebalance now, rising wasted spend and stockouts on your best converters will silently erode margins and drag your BSR out of the Top 5,000.

C+ 68/100

NEEDS ATTENTION

Strongest Ad Efficiency 90 · Weakest Organic Rank 35
Ad engine is tuned but growth capped by low organic visibility and stockouts.

▸ 9 dimension scores

Ad Efficiency (ACOS)

ROAS & CVR

Keyword Coverage

Review Equity

Campaign Structure

Negation Hygiene

Placement Attribution

Organic Activation (TACoS)

Organic Rank — Core Terms

Ad ACOS

32.00%

At category avg 32.13% · ↑6.7% MoM

TACoS

13.72%

Below category 14.8% · ↓20.59% MoM

CPA (Cost per Order)

$14.55

High vs AOV ~$44 · Low margin

CVR (Click-based)

10.55%

Top of category · Strong conversion

The only three things you need to remember

ROOT CAUSE

CPA eats margins while ACOS masks the bleed

CPA $14.55 vs blended AOV ~$43.50 — every ad order costs you 33% of revenue. SB campaigns drive a 34.14% ACOS with a high CTR of 1.56%, but the value is diluted by Off-Amazon placements bleeding at 44.38% ACOS. Meanwhile, 2 of your 5 variations are out of stock, crippling conversion on proven search terms.

Evidence → 02 Campaigns & Keywords

BLEED

~$3,194/month lost to low-efficiency search terms

Top wasted terms "mole repellent solar powered" and "mole repellent" have combined 0-conversion spend of $142+$126. Off-Amazon placement alone bleeds $1,049 at a 44.38% ACOS with only 54 units. These are fully reversible, one-click cuts with no impact on top-converting keywords.

Evidence → 02 Wasted Terms / 01 Placements

OPPORTUNITY

Cash-cow campaigns are starved — reallocate for higher ROAS

Broad match "mole repellent" delivers a stellar 24.15% ACOS and 4.14 ROAS but is chronically under-budgeted. Top-converting ASIN targeting campaigns are achieving 20-30% ACOS. Increasing budgets on these proven winners while slashing wastage can pull blended ACOS below 30%.

Evidence → 05 Competition / 02 Owned terms

Action Register · prioritized — check off as you go

☐	#	Pri	Action	Expected impact	Ev.
This Week · fully reversible
	1	P0	Cut Off-Amazon Placement on all SP/SB campaigns — set Off-Amazon bid adjustment to −100% (or exclude). Top bleeders include "CMP-01-Exact-mole-1.4" and "CMP-02-Broad-mole repellent-1.45" with Off-Amazon ACOS >40%. PPC One-click · Ads API	Saves ~$1,049/mo · ACOS −2~3pp	01
	2	P0	Negate top wasted search terms — exact-negate mole repellent solar powered ($142.10, 0 orders) and mole repellent ($126.06, 0 orders) in their respective campaigns. Add phrase-negation for snake away ($142.10, 0 orders). PPC One-click · Ads API	Recovers ~$410/mo in wasted spend	02
	3	P1	Increase budget on cash-cow Broad match campaign — raise CMP-02-Broad-mole repellent-1.45 from $80→$120/day (ACOS 24.15%, ROAS 4.14). Compensate by pausing paused low-performers. PPC One-click · Ads API	ACOS −1~2pp · +5% ad revenue	02
This Month · requires supply chain
	4	P0	Restock the two out-of-stock variants — B0XXXXXX02 (Yellow) and B0XXXXXX03 (Black) are completely out of stock. These are proven converters in the "snake repellent for yard" and "mole repellent" keyword families. Losing them directly increases CPA on remaining stock. Supply chain Manual	Prevents further CPA inflation	03
	5	P1	Pause zero-impression/zombie campaigns — 35 campaigns are active; many have near-zero spend and no orders. Consolidate into top 15 performers. Prioritize pausing CMP-03-PP-test and CMP-04-PP-test. PPC One-click · Ads API	Reduces management overhead	02
Strategic · 30-90 days
	6	Strategic	Invest in Top-of-Search placement for core terms — increase TOS bid adjustments on "mole repellent" and "snake repellent for yard" campaigns to improve organic rank, currently deep at #100+. ACOS will rise initially during cultivation — expected and acceptable. PPC One-click · Ads API + monthly review	Structural TACoS reduction	07

Expected if executed as listed

30 days: Wasted spend of ~$1,460/mo → near zero; ACOS 32% → ~29%. 90 days: TACoS 13.72% → ~12%; organic order share improves. This cycle stops the bleeding first — structural organic gains land in days 60–90.

Full projection → 07

2 Full Analysis Collapsed by default — scan the seven one-line findings, expand any for evidence

▸ Show full analysis · 7 evidence modules 01 Traffic · 02 Campaigns · 03 Conversion · 04 Operations · 05 Competition · 06 Profitability · 07 Projection

Expand all 01 Traffic & Placements 02 Campaigns & Keywords 03 Conversion & Inventory 04 Operations Audit 05 Competitive Landscape 06 Profitability Basis 07 90-Day Projection Appendix · Basis & Assumptions

01 Traffic & Placements ▸ Off-Amazon bleeds at 44.38% ACOS; Top-of-Search has the highest CVR but only 2.1% of spend.

30-Day Sales Summary

Metric	Value	Read
Total Sessions	20,574	Across 30 days
Total Units Sold	2,825	Incl. organic
Session Conversion Rate	13.92%	Strong retention
Buy Box %	97-100%	Excellent · No suppression

Source: Amazon Business Reports · 6/6–7/5/2026

Placement Efficiency (30 days)

Placement	Spend	CVR	ACOS	Status
Other on-Amazon	$8,023	13.5%	29.65%	Hold
Detail Page	$5,677	8.8%	34.92%	WATCH
Top of Search	$2,428	13.3%	31.98%	FEED
Off Amazon	$1,049	5.9%	44.38%	CUT

Source: Amazon Ads Console · placement report · 6/6–7/5/2026

Ad-Type Mix (ASIN-level)

Type	Spend	Sales	ACOS
Sponsored Products (SP)	$14,970.12	$46,798.55	31.99%
Sponsored Brands (SB)	$2,271.49	$6,653.44	34.14%

Source: Amazon Ads Console · campaign-type rollup · 6/6–7/5/2026

02 Campaigns & Keywords ▸ Broad match is your hidden goldmine (ACOS 24.15%), but wasted terms drain ~$3,194/month.

Match-Type Efficiency

Match Type	Spend	Sales	ACOS	Status
UNKNOWN	$8,364.33	$26,281.16	31.83%	Hold
EXACT	$6,477.89	$18,947.03	34.19%	Hold
BROAD	$1,005.94	$4,165.65	24.15%	FEED
TARGETING_EXPRESSION	$616.44	$1,876.96	32.84%	Hold

Source: Amazon Ads Console · match-type rollup · 6/6–7/5/2026

Inverted allocation: Broad match is the most efficient but least funded

Broad match delivers the lowest ACOS at 24.15% and highest ROAS at 4.14, yet receives only $1,006 of total spend. Meanwhile, EXACT and UNKNOWN match types consume $14,842 with higher ACOS. Shifting budget to the broad match champion is the single highest-ROI lever you can pull right now.

Top Wasted Search Terms (0 sales, high spend)

Search Term	Clicks	Spend	Action
mole repellent solar powered	86	$142.10	NEGATE
mole repellent	86	$126.06	NEGATE
snake away	86	$142.10	NEGATE

Source: Amazon Ads Console · search term report · 6/6–7/5/2026

03 Conversion & Inventory ▸ CVR 10.55% is top of category; 2 out-of-stock variants are silently inflating your CPA.

Conversion Efficiency vs. Benchmark

Metric	Current	Category Benchmark	Assessment
CVR (Click-based)	10.55%	10.53%	✓ STRONG
CTR	0.73%	0.68%	✓ ABOVE AVG
CPC	$1.54	$1.51	SLIGHTLY HIGH

Source: Amazon Ads Console · 6/6–7/5/2026

Inventory alert · 2 variants out of stock

B0XXXXXX02 (Yellow) and B0XXXXXX03 (Black) have zero sellable units. These ASINs are targeted by high-converting keywords like "snake repellent for yard" and "mole repellent solar powered". Every click on these keywords that lands on an out-of-stock variant is a wasted ad dollar. Immediate restock is critical.

04 Operations Audit ▸ 312 operations in 30 days — actively managed, but negation hygiene is lagging. Quick to tune, slow to prune.

Budget changes (78), bid adjustments (41), and placement adjustments (47) dominate the log, indicating a highly active management style. However, negation actions (31 negative keywords added) are comparatively low given the magnitude of zero-conversion search terms identified. The operational cadence is strong, but systematic pruning of wasted spend needs to be integrated into the weekly workflow.

Source: Amazon Ads change history · 6/6–7/5/2026

05 Competitive Landscape ▸ Premium pricing at $59.99 vs a market of $25–$40; your competitive moat is strong reviews (507) and product superiority.

Your main competitors (Brand A, Brand B) price similarly but have significantly fewer reviews (15–35). Your 507 reviews and 4.0-star rating provide a trust advantage. The BSR gap (you: 4,931 vs Brand A: 3,223) is primarily a function of inventory availability and organic rank, not product weakness. Maintaining premium pricing is viable as long as stockouts are resolved.

Source: Brand Analytics + competitor monitoring · as of 7/5/2026

06 Profitability (Proxy Basis) ▸ TACoS 13.72% and ROAS 3.12 are healthy; ad order share is manageable but CPA of $14.55 is the margin-killer.

Metric	Value	Basis
TACoS	13.72%	Ad spend $16,889.52 ÷ Total sales $123,116.08
Ad ROAS	3.12×	$52,778.31 ÷ $16,889.52
CPA	$14.55	$16,889.52 ÷ 1,161 orders

Source: ASIN-level core metrics · 6/6–7/5/2026

07 30 / 60 / 90-Day Projection ▸ Days 0–30 stop the bleed; structural gains land in days 60–90.

Metric	Now	30 days	60 days	90 days
Ad ACOS	32.00%	~29%	~28%	~26%
TACoS	13.72%	~12.5%	~12%	~11%

Projection basis: assumptions in Appendix 7 · directional estimates

3 Basis & Assumptions Every assumption in one place, collapsed by default

▸ Expand all 8 basis notes & assumptions

① ETL dedup: Business report and ad data verified against ETL duplicates; none detected in the reporting window.
② Attribution logic: ASIN-level SP/SD attribution is precise. SB campaigns are attributed at the account level and may include cross-ASIN sales; blended metrics conservatively assume full attribution to this parent ASIN.
③ Unit of analysis: Parent ASIN B0XXXXXX01, aggregating 5 child variations. All metrics are summed or weighted averages across the parent.
④ Operating model: Classified as "Boutique" (84/100 confidence) based on listing quality, campaign structure depth, and review velocity. Strategy framework: invest in listing equity and organic rank.
⑤ Benchmarks: Category averages sourced from pre-computed tier-1 metrics. Pest Control Repellents category: ACOS <35% healthy, CVR 10% baseline.
⑥ Profitability proxy: No COGS provided. Analysis uses TACoS and ROAS as profitability proxies.
⑦ Projection assumptions: 30-day projections account for budget shifts and wastage cuts only. 90-day projections assume restocking and organic rank improvement from TOS investment.
⑧ Sources & units: Amazon Ads Console, Business Reports, Brand Analytics. All amounts in USD. Period: Jun 6–Jul 5, 2026.