Real Amazon advertising audits. Brand removed, numbers kept.
Each report is a full Sapientia audit of one ASIN on a real account: the 0–100 score, the nine dimensions behind it, the action register with each option’s order exposure, and the 30- and 90-day outlook. Brand, seller, ASINs and competitor names are redacted; the figures are not.
Three audits, three different answers.
Two of these accounts have a healthy ACOS. The audit still found the money somewhere else — which is the point of reading the whole account, not one ratio.
Every number traces back to the account.
- One ASIN, one period. A report covers a single parent ASIN over about 30 days of advertising and sales data.
- Conclusions link to evidence. Each finding in the summary points to the section and table it came from.
- Projections are labeled. The 30- and 90-day outlook is an estimate, marked as one, with its assumptions in the appendix.
- Nothing is changed by reading it. A report recommends; changes only happen after someone on the account approves them.
One finding at a time, with its numbers.
Short write-ups of what an audit saw, why it mattered, and what to check in your own account.
317 campaigns, 2.2% of spend: what campaign bloat actually costs
In a 422-campaign Amazon Ads account, 105 campaigns did 97.8% of the work. The other 317 cost almost nothing in dollars. Here is what they cost instead, and how to collapse them without orphaning a keyword.
Read · 7 min →Finding · placements · clear shower curtain linerThe biggest top-of-search premiums were on the worst words
In a $410K-a-month Amazon Ads account, top of search was the most efficient placement — moving budget off it would have hurt. The money was leaking through premiums set on the wrong words, and four campaigns spilling into product pages.
Read · 8 min →Finding · organic rank · women’s cardiganHealthy ACOS, but every money keyword ranks past #110
A women's cardigan with a 19% ACOS and a TACoS over target looked like an account that should cut ads. Its best-converting keywords all ranked organically beyond #110 — those orders only existed because of ads. Here's what the audit recommended instead.
Read · 7 min →Finding · clear shower curtain linerWhy a $10 product can’t afford a $1.61 click
$1.61 per click ÷ 42% click-to-unit conversion = $3.83 of ad cost per unit, on a $10.49 average price. That is an ACOS floor of about 36.5% by arithmetic — no bid change gets under it. Work out your own floor from three numbers.
Open the ACOS calculator →Get one of these for your ASIN.
Same audit, your account. About 30 minutes, free for the first ASIN.
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