Privacy policy

1. Who we are

Sapientia is operated by DAER LLC, 43 W 33rd St, New York, NY 10001 ("we", "us"). This policy explains what we collect when you use sapientia.tech and the Sapientia application, why, and the choices you have. Questions: coolwcc@sapientia.tech .

2. What we collect

Account information

Name, work email, company name, phone number if you give it, and your login credentials. If you pay us, Stripe processes your payment details; we store the last four digits and the billing status, not the card.

Amazon data you authorize

When you connect Amazon Advertising and Seller Central through Amazon's own authorization, we receive the data those permissions cover: advertising reports (campaigns, keywords, search terms, placements, spend and sales), Business Reports, Brand Analytics, listing content, FBA inventory, and — where you connect them — Amazon Marketing Cloud and DSP data. We receive it through Amazon's official APIs and refresh it on a schedule (typically daily).

Data you enter

Audit goals and notes, product costs if you provide them, competitor ASINs you choose to track, tags, and anything you type into the report chat or send through an MCP key.

Usage data

Pages viewed, features used, device and browser type, IP address, and approximate location, collected through standard web logs and Microsoft Clarity.

3. How we use it

• To produce your audits, recommendations, reports and re-measurements.
• To apply changes to your Amazon account — only those you approve, or that fall within a delegation or a write-scoped MCP key you grant.
• To run, secure and improve the service, including support and billing.
• To send service messages (report ready, trial ending, a key was revoked). Marketing email only if you opt in, and you can unsubscribe in one click.

We do not sell your data. We do not use one customer's account data to train models that serve another customer. Aggregated, de-identified statistics (for example, category benchmark distributions) never identify an account.

4. Who we share it with

Only the providers needed to run the service, each under contract:

• Amazon — through its Advertising API, Selling Partner API, AMC, DSP and Ads MCP, to read your data and apply approved changes.
• Cloud hosting — Alibaba Cloud, US West (Silicon Valley) region.
• Language-model providers — used to write report narration, listing copy and chat answers. We send the data needed for the task and no more. Providers: Anthropic (Claude) and OpenAI (GPT), through their APIs, whose terms do not permit using your data to train their models.
• Stripe — payments and invoicing.
• Email and analytics providers — Titan (email) and Microsoft Clarity (site analytics).

We may disclose data if required by law, or to protect the rights and safety of our customers, our users or ourselves. If DAER LLC is acquired, your data transfers with the service under this policy.

5. Where your data is processed

Sapientia's production systems are hosted in the Alibaba Cloud, US West (Silicon Valley) region. Wherever it is processed, your data is isolated from other customers at the tenant and row level, enforced on the server.

6. How long we keep it

• Amazon data: for as long as the authorization is active, plus 30 days after you revoke it, so reports and ledgers remain readable.
• Reports, action ledgers and re-measurements: for the life of your account.
• Report-chat transcripts: 7 days.
• Account information: until you close your account, then 90 days for billing and legal records.

7. Your choices and rights

• Revoke Amazon access at any time from your Amazon account or from Connections in Sapientia; activity on that account stops within about 15 minutes.
• Revoke MCP keys at any time; they stop working immediately.
• Access, correct or delete your data by emailing coolwcc@sapientia.tech . We respond within 30 days and delete within 30 days, except records we must keep by law.
• Opt out of marketing email with the link in any message.

If you are in the EU or UK, you also have the rights set out in the GDPR, including to lodge a complaint with a supervisory authority. California residents have the rights set out in the CCPA/CPRA; we do not sell or share personal information as those laws define it.

8. Security

Access to your data is limited to the people and systems that need it. Every write to your Amazon account is logged with its request and response. Keys and authorizations are scoped and revocable. We describe what we have — and what we do not yet have, such as third-party certifications — on the Security & data handling page, and we would rather say that than imply otherwise.

9. Cookies

We use cookies to keep you signed in and to measure how the site is used. We do not use advertising cookies. You can block cookies in your browser; sign-in will stop working if you block ours.

10. Children

Sapientia is a business tool and is not directed to anyone under 18. We do not knowingly collect data from children.

11. Changes

We will post changes here with a new effective date, and email account holders about material changes at least 14 days before they take effect.

12. Contact

DAER LLC · 43 W 33rd St, New York, NY 10001 · coolwcc@sapientia.tech